"Design is to invent with intent. If you take away the ‘invent’ bit, you have an engineer. If you take away the ‘intent’ bit, you have an artist."

"You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle."

"Am I just going to let things wash over me, or am I going to strike out and change and grow and challenge? The answer depends on what you want out of life."

"As I look out at all of you gathered here, I want to say that I don’t see a room full of Parisians in top hats and diamonds and silk dresses. I don’t see bankers and housewives and store clerks. No. I address you all tonight as you truly are: wizards, mermaids, travelers, adventurers, and magicians. You are the true dreamers. -Georges Méliès, Hugo"

"A wealth of information creates a poverty of attention"

"Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential."

"It’s what comes next that is so much more interesting - the point between taking that idea for a new application or service and actually expressing it in a real form. Building it. Prototyping it. That’s when your ideas are subject to limits (technical, execution, market, financial) and those limits actually test your theses and tenets. Prototyping shows you where your assumptions were wrong, maybe, and how your idea may be even better than you thought. Most importantly, it subjects your idea to numerous unanticipated constraints."

"Blessed are they who see beautiful things in humble places where other people see nothing."